Our Mission

Since the inception of Dorado, founder Alvaro struggled to find men's skincare and grooming products that were high-quality, and actually worked. That's when he took matter into his own hands, and innovated a purpose-driven brand, to help men all across the world feel confident.  

Whether you're an athlete or business professional, face to face first impressions are crucial. We believe that performance is based on how you feel on a daily basis, and that is where we solve the problem.   

Dorado is not like most brands who sell products for a quick buck. Here at Dorado, we practice what we preach. Looking good and feeling good all stem from fitness and self-improving every single day, and that is who we are.  

We strive to be the best in the industry and that reflects onto all aspects of our business including customer satisfaction and quality. 

Alvaro says "A confident man, is an unstoppable man.