Our Story

 

Since the inception of Dorado, founder Alvaro struggled to find Men's skincare and grooming products that were high-quality and actually worked. That's when he took matter into his own hands, and innovated a purpose-driven brand to help Men feel confident while bringing them results. 

Whether you're an athlete or business professional, face to face first impressions are crucial. We believe that performance is based on how you feel on a daily basis, and that is where we solve the problem.   

Here at Dorado, we practice what we preach. Looking good and feeling good all stem from fitness and self-improving every single day, and that is who we are. We strive to be the best in the Men's personal care industry and that reflects onto all aspects of our business including our core values. 

Excellence.

Collaboration.

Passion.

Alvaro says "A confident man, is an unstoppable man.